Performance Marketing & Analytics Specialist
Scale Smarter with
Performance Marketing
I help businesses grow through Meta Ads, Google Ads, and Analytics & Tracking. By combining strategic campaign management with accurate measurement and continuous optimization, I build marketing systems that drive sustainable business growth.
Selected Work
Real Projects. Measurable Results.
Explore a selection of performance marketing campaigns, analytics implementations, and conversion tracking projects designed to help businesses grow through data-driven strategy and measurable results.
E-commerce ROAS Optimization
Optimized Meta Ads campaigns for an e-commerce business to improve return on ad spend (ROAS), increase qualified conversions, and drive sustainable revenue growth.
Real Estate Lead Generation
Built and optimized Google Search campaigns to generate high-quality real estate leads through keyword targeting, smart bidding, and conversion-focused optimization.
GA4 & GTM Implementation
Implemented GA4 and Google Tag Manager to establish reliable conversion tracking, accurate attribution, and actionable analytics for data-driven marketing decisions.
Marketing Performance Audit
Performed comprehensive audits of advertising campaigns and analytics to identify tracking issues, reduce wasted ad spend, and uncover new growth opportunities.
Landing Page Optimization
Improved landing page performance using conversion rate optimization (CRO), user behavior analysis, and A/B testing to maximize lead generation and campaign results.
Performance Marketing Strategy
Developed data-driven performance marketing strategies that aligned Meta Ads, Google Ads, analytics, and business objectives to achieve scalable and measurable growth.
Testimonials
Trusted by Businesses & Clients Worldwide
Helping businesses grow isn't just about running ads—it's about building trust, delivering measurable results, and creating long-term partnerships.
Zahidul helped us improve our Meta Ads performance and implemented accurate conversion tracking. Communication was excellent, and the entire process was smooth from start to finish.
Great experience working together. He quickly identified issues in our campaigns, optimized the setup, and provided clear reporting that helped us make better marketing decisions.
Professional, knowledgeable, and easy to work with. Zahidul understands performance marketing beyond just running ads, and his recommendations genuinely improved our marketing performance.
About
Helping Businesses Scale Through Performance Marketing & Analytics
300+
Satisfied Clients
4+
Years of Experience
700+
Successful Projects
I'm Zahidul Islam, a Performance Marketing & Analytics Specialist helping businesses grow through Meta Ads, Google Ads, and data-driven analytics. I specialize in building high-performing campaigns, accurate conversion tracking, and measurable marketing strategies that deliver real business results.
From campaign strategy and analytics implementation to landing page optimization and continuous performance improvement, I help businesses make smarter marketing decisions and achieve sustainable growth.
Services
Helping businesses acquire more customers, improve marketing performance, and scale with data-driven advertising.
Meta Ads
Scale your business with high-performing Facebook and Instagram advertising campaigns designed to generate qualified leads, increase sales, and maximize return on ad spend.
- Lead Generation Campaigns
- E-commerce Advertising
- Audience Research & Targeting
- Creative Strategy & Testing
- Campaign Scaling & Optimization
- Remarketing & Retargeting
Google Ads
Reach high-intent customers with strategic Google Ads campaigns focused on generating measurable growth and profitable conversions.
- Search Campaigns
- Performance Max
- Google Shopping Ads
- Keyword Research & Planning
- Keyword Planning
- Conversion Tracking
- ROAS Optimization
Analytics & Tracking
Build a reliable analytics foundation with accurate tracking that enables confident marketing decisions and better attribution.
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Pixel & Conversion API
- Enhanced Conversions
- Server-side Tracking
- Custom Events & Reporting
Conversion Optimization
Improve landing pages and marketing funnels to convert more visitors into customers without increasing advertising costs.
- Landing Page Audits
- Conversion Rate Optimization (CRO)
- A/B Testing Strategy
- Marketing Funnel Analysis
- User Journey Optimization
- Performance Improvement Recommendations
Resume
Experience, Education & Certifications
My background combines statistics, performance marketing, and hands-on experience helping businesses grow through Meta Ads, Google Ads, analytics implementation, conversion tracking, and data-driven optimization.
Professional Experience
Founder & Performance Marketing Specialist
INOVIQ Studio
Helping businesses scale through Meta Ads, Google Ads, analytics implementation, conversion tracking, campaign optimization, and data-driven marketing strategies across multiple industries.
Freelance Performance Marketing Consultant
Global Clients
Partnering with businesses worldwide to improve advertising performance, implement analytics and tracking systems, optimize landing pages, and maximize return on ad spend (ROAS).
Education
Master of Science (MSc) in Statistics
National University, Bangladesh
Specialized in statistical modeling, data analysis, research methods, and performance analytics for business decision-making.
Bachelor of Science (BSc) in Statistics
National University, Bangladesh
Built a strong foundation in probability, regression analysis, statistical inference, and data-driven problem solving.
Professional Certifications
Google & Meta Ads • Analytics & Tracking
Skilluper
Advanced training in Google Ads, Meta Ads, GA4, Google Tag Manager, Meta Pixel, conversion tracking, and campaign optimization.
Graphic Design & Creative
Shikhbe Shobai
Professional training in design principles, marketing creatives, branding, and visual content for digital advertising.
Tools & Platforms
Meta Ads
Google Ads
GA4
GTM
Meta Pixel
Looker Studio
Merchant Center
Contact
Book a Strategy Call
Ready to grow your business with data-driven marketing? Schedule a free strategy call to discuss your goals, review your current marketing performance, and explore opportunities to scale with Meta Ads, Google Ads, and advanced analytics.